The Power of Pricing March 7, 2018, 1:00pm EST March 7, 2018, 1:00pm EST
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Did you know that more than 80% of small business owners underprice their products or services? How do you know if your pricing is too high or too low? Is it possible to raise prices and sell more?

In this webinar, Dawn Fotopulos, the Hidden Profit Prophet, will cover common pricing traps and how to avoid them.

We’ll cover:

  • The 3 primary benchmarks of pricing, as determined by Harvard Business School
  • The top do’s and don’ts of discounting strategy
  • Important tips to improve profitability almost overnight
  • And more

About the Presenter(s)

 Dawn  Fotopulos

Dawn Fotopulos is Associate Professor of Business at The King’s College, founder of Hidden Profit and Hidden Profit, the award-winning author of “Accounting for the Numberphobic; A Survival Guide For Small Business Owners” Best Business Book Small Business Trends. Ms. Fotopulos has been featured on MSNBC, Huffington Post and, and Biz 2

Professor, Founder and Author


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The Power of Pricing