Marketing: How to Identify Your Ideal Client
by JoAnne Funch
Marketing is all about niches, that is, targeting very specific audiences and speaking directly to them. The clearer you get on who you’re selling to, the more effective you’ll be in what you say and how you say it. In this workshop you will learn:
- Steps to identifying the persona of your ideal client
- Identify the goals & frustrations of your ideal client
- What problem does your product/service solve?
- What results do they have after working with you or using your product?
- Write a clear marketing statement
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