The means of marketing a business comes in many forms but with the number of times a day that prospective customers check their social media platforms, it is a good idea for small business owners to at least explore using social media to spread the word about their startup. Platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn, and others offer business pages as an option to share content, beyond the realm of personal pages.

As with any marketing tool, there are do's and don'ts associated with social media; being unsure about which is which is why Patricia Wynn, owner of lifestyle assistant company Patricia Services LLC in Hillsborough, North Carolina, has yet to jump on the social media marketing bandwagon.

Wynn, 53, currently has an online presence for her company with a website through Vistaprint and a listing on Care.com. "I haven't taken the time yet to look deeply into setting up business pages on social media," Wynn said, "but when I get some free time, I will look at starting with the Facebook business page option. There is also an app called Nextdoor.com for local networking that I want to learn more about."

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